Brands have become increasingly important components of culture and the economy, now being described as Cultural accessories and personal Philosophies.
Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.
Founded in 1975 and headquartered in Southern California, the company’s optics brand portfolio includes Eye Safety Systems, Fox Racing, Mosley Tribes, Oakley, Oliver Peoples, and Paul Smith Spectacles.
Oakley blends science and art to redefine product categories by rejecting the constraints of conventional ideas. The company is recognized as one of the most coveted brands in performance technology and fashion. Its icon is embraced by the global culture of sport competitors who define their own lifestyle, the world class athletes who exceed the limits of possibility. In its devotion to these athletes, Oakley does the same.
Decades of Oakley innovation have led to a full array of market-leading products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics. The company continues to build on its heritage of authenticity by reinventing products from scratch to achieve superior quality and genuine innovation that delivers the unexpected. Awarded more than 575 patents and 1100 trademarks, Oakley today is a global icon offering products to consumers in more than 100 countries.
As the undisputed leader in performance eyewear, Oakley continues to advance sport technology and redefine the lifestyle market with patented optical innovations. Numerous patents have been awarded to the inventions behind the company’s High Definition Optics. HDO virtually eliminates the problems of ordinary lenses, including distortion that bends light (so objects aren’t really where they appear to be) and optical flaws that magnify images in the manner of prescription lenses made for somebody else.
Eyewear is their passion.Oakley has led the way in maximizing lens style and technical performance. Right now, it’s only getting better for the consumer. Oakley polarized lenses are engineered with a liquid infusion process that bonds the polarizing filter at the molecular level, eliminating the haze and distortion found in conventional technologies.
Below are seven exclusive Oakley technologies that put polarized lenses.
- High Definition Optics – All Oakley polarized lenses utilize, a collection of technologies that include patented innovations for unbeatable optical clarity and performance.
- Axis of Polarization – The orientation of the polarizing filter is critical for performance, so Oakley polarized lenses maintain the uncompromising precision of EN1836 standards.
- Infusion Moulding – The lens material bonds to the polarizing filter at the molecular level to eliminate haze and distortion.
- Lens Colours – Match the optics to environment by choosing from a spectrum of optional lens tints.
- Polarized Emission – This measure of polarization efficiency exceeds 99% in Oakley polarized lenses, a performance level unsurpassed in the industry.
- Impact Resistance – Oakley performance eyewear meets all impact resistance standards of the American National Standards Institute.
- Hydrophobic – Oakley Hydrophobic technology helps keep vision clear and sharp by preventing water build-up and repelling oils and contaminants.
Sports categories that rely on Oakley goggle technology include motocross, snowboarding, skiing, BMX and mountain biking. Launched in 2006, OAKLEY STOCKHOLM was created specifically to offer women the ultimate in goggle performance technology. The company’s 3D cranial geometry ensures a precise fit, and innovations such as ram-air surge ports provide fog-cutting airflow that is augmented with F3 anti-fog coating. Optically correct Oakley goggle lenses are engineered to maximize peripheral and downward vision while optimizing impact protection. In addition, a legacy of decades in motocross has resulted in the most optically advanced tear-off system in the industry.
Oakley entered the wristwatch market years ago with an invention called the O ENGINE, an innovation that allows an INERTIAL GENERATOR to convert motion into electricity. Today, the company produces a full array of timekeeping instruments including OAKLEY MINUTE MACHINE, a Swiss-made chronograph with 13-jewel movement and the ability to measure cumulative time, intermediate time and split time. Known for exquisite dimensional sculptures of lightweight titanium and surgical grade stainless steel, Oakley’s quartz/analogue line blends definitive styling with the precision of Swiss movement. Innovations like the company’s GMT wristwatch offer premium features such as the ability to set local time anywhere on earth by adjusting a World City hand.