Christmas Shopping, use internet, not high street
Shoppers should avoid the high street and head to the internet if they want to cut their Christmas shopping bill by hundreds of pounds, a leading watchdog has found.
Presents, including books, perfumes, CDs and toys, are on average 17 per cent cheaper from internet retailers than from high street shops, according to Which?.
The consumer watchdog researched the price of 28 of the most popular gifts and compared the standard high street price – looking at a wide range of shops, both national chains and independents – and compared with the cheapest online price.
Just one item, a Blu-ray DVD player, was cheaper on the high street and that was at an independent shop. All the other goods, from Calvin Klein perfume, Antony Beevor's latest history book The Battle for Normandy, a DVD of The Boat that Rocks, to Star Wars Lego and a Barbie doll were all cheaper on the web, sometimes significantly so. The online price included the cost of delivery.
The Which? report did make clear that shoppers who preferred to visit shops, rather than sit at their computer, to do their shopping, could track down bargains – but only if they did their research. While the average price for DVDs and books on the high street was more expensive than on the internet.
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