Wednesday, March 3, 2010

Bikes take leading role in London's East Festival

Each artist plays three sets, starting at 2pm, 4pm and 6pm, meaning that you can visit the venues in whichever order you please, with guided rides taking cyclists between the concerts.

Today, reinforcements will arrive in the shape of Jimmy Carr, who has been unable to participate in the ride to date as a result of a clash with work commitments, as they head down through Lancashire – they’ve just passed Houghton, near Blackburn, with Patrick Kielty handing over to Russell Howard.

The team is now more than halfway towards its fundraising target of £1,000,000, with £566,000 pledged to date. which also has video diaries, a GPS tracker so you can see check progress, and a Lane of Fame where names of donors appear, assuming they’ve ticked the appropriate box when making their donation.

Cycling is set to take a centre-stage role in London’s Festival, which starts this Friday, with bike polo and a the Cycle East series of concerts, in which people are encouraged to use bikes to hop between venues, among the featured attractions.

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